PREMIERE: The Belafontes - Cruel

It's cruel just how phenomenally stuck in your head the brand spankin' new song from Melbourne three piece The Belafontes is going to get. Premiering today via Laundry Echo, I am stoked to be bringing you Cruel. 

Proudly a live band, it has taken The Belafontes two line-up changes, two failed attempts to record, a DIY or die attitude and plenty of time spent with YouTube tutorials to bring you their latest single Cruel. Having been fully self-recorded, produced and released by the band, Cruel is a snapshot of The Belafontes live show; a live show of stellar hometown acclaim. Sitting somewhere between the city and the coast as grunge clashes with surf, you can picture crowds surging, crashing over and flooding the stage the moment The Belafontes hit the chorus of Cruel. 

A pounding masterclass in song construction where the end goal is to get stuck in your head. Cruel is a whirl of hook driven guitars, four to the floor rhythm and vocals that flick from conversational in verse to soaring in chorus. It's all very clever, but more importantly it's stupidly fun. 

Symbiotically frantic with it's themes and musicality, Cruel, is written for the everyday addictions, fuck-ups and faults of self-care that you fall into. A stream of consciousness unfolds in each verse before being swept up and swept away in that huge chorus, hiding away that heaviness to create a deceptively dark song underneath all that fun and frivolity. 

Cruel is fast to finish but not one to soon be forgotten. 

Catch The Belafontes live as part of SOC FEST '18 this Saturday.

And click right here to follow the band.