A Mission Statement

Hello,

Welcome back to Laundry Echo - the reboot of a reboot.

I started this platform back in 2017 after burning out whilst running Canberra Music Blog and another music/culture blog before that. Both instances saw the scale and demand of the platform run away from what I was capable of doing. Laundry Echo however was always supposed to be a music media platform that grew, shrank, and evolved with my creative capacity. I was inspired by the bands playing in the backyards, living rooms, and bedrooms of Australia’s DIY scene, and platforms like Sound Doctrine by Tommy Faith and Casual Band Blogger by Ro Flack.

Since starting Laundry Echo, it has blown up, crashed, and rebooted multiple times. Likewise, I’ve burned out, changed jobs, accepted my queerness, moved cities, and in many instances, just stopped writing. However, I have always paid my website fees. So here we are, starting an article with an overly long insight into why I am writing an article again (some things never change).

Earlier this year, I attempted to reboot Laundry Echo in the model of a media platform that I thought fit with the current content consumption landscape, heavily focused on fast-feed music recommendations, casting its heaviest net on TikTok. Unfortunately, my work picked up and my capacity to continue to feed an algorithm fell off.

I also had a realisation that I was just another white guy in his 30s trying to tell people what music to listen to. We really don’t need another one of those and besides, thataussiemusicguy does it better.

This realisation that maybe my voice isn’t really needed had me wondering what I could actually offer.

I kept coming back to a memory of BIGSOUND 2022’s marketing panel. The panel promised to be about Web 3.0 and where music marketing was heading. Unfortunately, it ended up being a baseless conversation that boiled down to “make TikToks, and if you can’t, pay someone to do it for you.” In front of what would have been close to 1000 paying punters wanting to know what the hell to do to promote their music, a panel of experts truly had no answers. I don’t have all the answers either.

I do, however, have over ten years’ experience working in arts and entertainment industry marketing. I also have my career because of the people who were sitting in that room desperately seeking help. So, I’m going to help however I can.

Laundry Echo is going to become a free resource readily available for anyone who may need it or find it useful, focusing primarily on marketing best practices, how-to guides and industry insights.

I don’t want to have to do this alone, though. So please join the Discord and help kick-start a community that lifts itself up because, at Laundry Echo’s core, there has always been a community stronger than any article or music recommendation I could muster.

Stay tuned for an article on how to define, manage, grow, and utilise a database. Sign up to my database to have it delivered directly to your inbox. Probably next week.